México is so much more than Cancún

México is a land of striking contrasts and rich heritage, offering everything from pristine beaches and lush jungles to deserts, cenotes, and ancient pyramids. Its traditional cuisine is even recognised by UNESCO as an Intangible Cultural Heritage of Humanity!

While many think of Cancún's turquoise waters and beautiful sandy beaches, or Tulum’s scenic ruins and the pyramid you can see from the ocean, México’s charm extends far beyond. 

Cities like Oaxaca, Mérida, Puebla, and Guanajuato boast colourful streets, vibrant culture, and deep-rooted history.

Also, you can visit some vineyards such as Casa Madero in Parras, Dos Búhos in San Miguel de Allende, or L.A. Cetto in Baja California. We can’t talk about spirits without talking about Tequila and the incredible “Ruta del Tequila”. In Jalisco, live and experience the adventure of the tequila-making process and learn its history. However, if mezcal is your thing, then you have to go to Oaxaca and experience the “Ruta del mezcal”.

México has traditions, culture, and a love of food. This spirit shines brightest during Día de los Muertos (Day of the Dead), when the nation comes alive to honour life by remembering the dead. Expect vibrant parades, music, and feasts. For the most authentic experience, visit Mérida, Oaxaca, or the enchanting towns of Pátzcuaro and Janitzio in Michoacán, where the celebration feels like stepping into the movie Coco.

Take a look at the 8 lesser-known destinations in Mexico that most travellers miss and our Travel Guide 'JFC's Guide to: Mexico City', so you can plan your trip and really experience a different México.